5 Ways Screencast-O-Matic Helps My Online Marketing Business

Screencast-O-Matic is used by millions of people around the world and in many different ways.  For businesses, Screencast-O-Matic is an easy video tool to quickly communicate with customers, be more efficient in workflow processes and share ideas with colleagues. Here’s a personal story from an online marketing business who shares how Screencast-O-Matic has helped shape their business and how it may help fellow businesses.  

Online Marketing Business Owner, Jimi Hove of Denmark, has used Screencast-O-Matic for years. He uses it to effectively communicate with his clients around the country.  The online marketing business specializes in SEO, Google and Facebook Ads. Hove says he has used other competitors in the past but continues to turn to Screencast-O-Matic for his screen recording and video editing needs.  

I run a marketing business in my home country of Denmark. My company provides online marketing services to small to medium-sized businesses.

I purchased Screencast-O-Matic after looking for a video editing platform to use for my business. I had compared it to other tools like Camtasia.  What I found was that Camtasia was more expensive, and had a higher learning curve than Screencast-O-Matic.

My business succeeded and despite the growth in revenue, I chose to stick with Screencast-O-Matic for my video needs.  

Here are several reasons why I continue to use Screencast-O-Matic for my business:
  1. Screencast O’ Matic continues to add more features.  I particularly like the zoom feature. With Screencast-O-Matic, I can use the zoom feature and add them to my videos.
  2. I communicate with my clients and leads easily.  There are a couple ways I use it for communication. I send out video sales letters to all potential clients as well.  In addition, I have clients from all over the country and Screencast-O-Matic gives me the ability to ‘visit’ them without ever having to move from my business in the countryside  I simply record my screen, and I send them the video.  They will always have the video to refer to and they can watch it whenever they want.
  3. Screencast-O-Matic enables me to record a video even when my clients don’t have time for a meeting.  They are able to see my work without ever having to set up an appointment. The flexibility is great for me, AND my clients. They are all very impressed.
  4. I can show and tell with a video, all in three minutes.  There is no need to type out a thousand words to get my point across.
  5. I use Screencast-O-Matic for creating Video Sales Letters (VSL’s).  When potential clients or leads come to my website, I provide them with a free online marketing analysis of their site.

I use Ahrefs, or other online marketing tools, to analyze their site. While I do this, I record the analysis using Screencast-O-Matic.  I send the recorded video to the clients.

Again, this is very powerful.

I could use other competitors but Screencast-O-Matic is affordable.  It has all the essential features and an intuitive user interface which makes it a joy to use.  It has never failed me!

These are three reasons why I choose to stick with Screencast-O-Matic for my business.  The question is: Why change?

Jimi Hove - Online MarketingHove is the owner of an online marketing agency in Denmark.  With 13 years of online experience, he’s worked with the best online tools and is considered an expert of online marketing in Denmark.

We would like to thank Jimi Hove for his continued support for Screencast-O-Matic!  If you would like to share your story, guest post on our site or tell us how Screencast-O-Matic has helped you, please send an email to Christine on our marketing team.



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