It’s a Social Revolution! How Video Enhanced This Company’s Way Of Communicating

Agorapulse TeamManaging all of your company’s social profiles can get a little chaotic. With so many different social channels today, it’s hard to keep track of what to post, where it’s going, and what to do next. There’s one company that is taking all of the chaos and simplifying it so you can get your work done.

AgoraPulse covers basically everything a business would need for social media marketing, monitoring, and management. Their social media platform not only organizes all social content but tracks engagement through analytics.

How This Company Uses Video

Their team is on-hand to answer questions, troubleshoot any problems, or give support when needed. Instead of writing lengthy emails, they use video to communicate with each other and to their customers.

“We are spread over 15 countries, so preparing a video with an issue, idea, or question saves us from having calls that are convenient for some but really bad for others,” AgoraPulse Product Marketing Director Lisa Kalner Williams said.

AgoraPulse uses Screencast-O-Matic because, according to Williams, it makes communication quicker and clearer for the team. “It saves us hours of waiting for an email response or trying to set up phone calls across datelines,” she said.

In the Social Communication Business

For a company in the business of social communication, it was imperative to find a tool that was easy-to-use. In fact, many members of the team had prior experience using Screencast-O-Matic. She says, “Many of us, including me, came to AgoraPulse already using Screencast-O-Matic. I used to make tutorial videos on YouTube and social media clients loved it.”

The AgoraPulse team chose the tool for its value. Not only is it easy-to-use, has advanced editing features but it was affordable for the overall business. “The price is quite reasonable so for us, it was a no-brainer!”

Here is an example of video communication between members using Screencast-O-Matic.