WEBVTT 1 00:00:00.000 --> 00:00:09.121 Throughout this course we've focused primarily on news and features. But in this unit, we'll explore another form of media ... 2 00:00:09.121 --> 00:00:11.609 writing: strategic communication. 3 00:00:12.640 --> 00:00:18.200 And more specifically the worlds of public relations and advertising— 4 00:00:18.720 --> 00:00:22.880 two very viable career paths for aspiring writers. 5 00:00:23.680 --> 00:00:32.518 We will also spend some time on ways to use social media to publish and promote your own work. So ... 6 00:00:32.518 --> 00:00:34.175 let's get started.